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For McCafé, holiday cups allow for a seasonal twist on the brand promise to create moments of real coffee satisfaction made simple. For our 2023 cups, our team at Boxer created a design that is bold like McCafé drinks, simple like the menu and colorful like everyone that visits McDonald’s every day.
The design wasn’t limited to hot cups, as the clear cups, which serve cold and blended McCafé beverages, joined the festive fun. Plus, the design was used to create limited edition wrapping paper and socks for employees at McDonald’s Corporate Headquarters in Chicago.
CD: Diana Samper | ACD: Ross Knezovich | AD: Megan Luckett | Senior Production Artist: Meg Meyers | Senior Account Director: Lisa Burgess | Account Supervisor: Brian Torbik
Awards: 2024 American Package Design Award Winner | Muse Design Awards 2024 2X Gold Winner French Design Awards 2024 2X Gold Winner | London Design Awards 2023 2X Silver Winner
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