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Our in-house team at Molson Coors worked alongside Leo Burnett to revive the iconic Great Taste, Less Filling Debate with a new generation of Miller Lite All-Stars.

CASE STUDY

SPOTS

SOCIAL

GIFS

David_Ortiz_Great Taste Always Hits_v1_noAUDIO.png
David_Ortiz_Great Taste Always Hits_v1_noAUDIO.gif
JJ_Heres to Less Filling_v1.png
JJ_Heres to Less Filling_v1.gif
REGGIE_Lets Goooooo_v2 alt.png
REGGIE_Lets Goooooo_v2 alt.gif
JORGE_Less Filling Always Wins_v1.png
JORGE_Less Filling Always Wins_v1.gif
MIA_Great Taste is Number 1_v1.png
MIA_Great Taste is Number 1_v1.gif
PAPI_Baseball Sign_v1.png
PAPI_Baseball Sign_v1.gif
JJ_Its Game Day_v1.png
JJ_Its Game Day_v1.gif
REGGIE_Its Miller_s Miller_v2 alt.png
REGGIE_Its Miller_s Miller_v2 alt.gif
JORGE_Taste like Miller Time.png
JORGE_Taste like Miller Time.gif
MIA_Gooooaaalll_v1.png
MIA_Gooooaaalll_v1.gif

Agency: Volt, A Molson Coors Studio

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